Rivian _ Launch
Rivian tapped us to help launch their new Truck.
But not just any truck, a fully electric vehicle capable of escaping as far out into nature as an adventurer would ever please to.
So we created a spot, tying in the idea of launching out of the busy congested city and into new found space...Nature.
“Launching into Space” by Rivian
Director: Abteen Bagheri
AD: Castro Desroches, George McQueen
CW: Caroline Ekrem, Tom McQueen
We also created shorter films highlighting specific features that made this truck so incredible.
“The Deep End” by Rivian
Feature: The ability to wade through 3ft of water
“The Beach” by Rivian
Feature: Go 0-60mph in under 3 seconds