https://castro.work Castro_Art Director Fri, 28 Feb 2025 22:16:09 +0000 https://castro.work en https://castro.work/Home Thu, 07 Sep 2017 02:14:44 +0000 Castro_Art Director https://castro.work/Home Castro Desroches Group Creative Director&nbsp; // Art Direction Group Creative Director @ Translation + UnitedMastersAdweek 2021 Creative 100 ︎︎︎ Emmy Nominated For Outstanding Commercial ︎︎︎ Adweek Black Creativity Profile&nbsp;︎︎︎&nbsp; https://castro.work/About Thu, 07 Sep 2017 02:14:45 +0000 Castro_Art Director https://castro.work/About Castro Desroches _ About <img width="1719" height="1170" width_o="1719" height_o="1170" data-src="https://freight.cargo.site/t/original/i/aa2a472a12af6edabe167f894b6775fb56956e266cc9dc1191e1154b08d4cc98/IMG_0385-copy.jpg" data-mid="199453552" border="0" src="https://freight.cargo.site/w/1000/i/aa2a472a12af6edabe167f894b6775fb56956e266cc9dc1191e1154b08d4cc98/IMG_0385-copy.jpg" /> PHOTO BY A PHOTOGRAPHER Castro Desroches was born and raised in New York. Most first-generation Haitians born in the U.S. traditionally have parents who inflict a great deal of pain upon them in molding them into doctors, lawyers or anything else they perceive as practical. Thankfully, Castro’s parents didn’t take that path, and by chance he still turned out great. He attended school at the City College of New York for both his undergraduate degree in Design and Multimedia and his graduate degree in Branding and Integrated Communications. Curriculum _ JAN - AUG 10’ _ &nbsp; &nbsp; &nbsp; &nbsp;Internship - Y&amp;R JUN - DEC 12’ _ &nbsp; &nbsp; &nbsp; &nbsp;Art Director - CDM DEC - JUN 16’ _ &nbsp; &nbsp;&nbsp; &nbsp; Senior Art Director - HAVASJULY 16’ _ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; Art Supervisor - HAVAS JULY 16’ - AUG 19’ _&nbsp;Art Director - Droga5SEPT 19’ - PRES _&nbsp; &nbsp; Senior Art Director - Translation &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Creative Director - Translation &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Group&nbsp;Creative Director - Translation Notable Moments_ One Club Creative Boot Camp ‘10: 2nd Place&nbsp; Art Directors Club: Portfolio Review selection: Top Emerging Talent 2011 One Club Creative Boot Camp ‘12: 2nd Place CUNY City College of New York: Bachelors in Design and Multimedia ‘11 CUNY City College of New York: Masters in Branding + Integrated Communications ‘16 CUNY City College of New York - Adjunct Professor: Masters in Branding + Integrated Communications ‘21 Publications _ Adweek.com : 5/16 “This Art Director Put His Entire Portfolio and Biography on Instagram…” Wonderland Industry : 6/16 “Top 10 Art Directors to Follow on Instagram” https://castro.work/Footer Thu, 07 Sep 2017 02:14:45 +0000 Castro_Art Director https://castro.work/Footer Home _ Link https://castro.work/Beats-You-Love-Me Sun, 22 Nov 2020 15:53:39 +0000 Castro_Art Director https://castro.work/Beats-You-Love-Me Beats by Dre︎&nbsp;Beats By Dre Client: Beats By Dre The Question: “You love Black culture, but do you love me?” This film...unpacks that question. The narration speaks to bigotry and social injustice, challenging viewers to ask themselves how they can be so enamored with Black culture and yet sit on the sidelines as their humanity is oppressed. &nbsp; Pubs: D&amp;AD_Link-------------------------Starring Naomi Osaka, Lil Baby, Bubba Wallace, and Janaya Khan. Narrated by Tobe NwigweDirected by Melina MatsoukasWritten by Lena WaitheMusic by Solange Knowles “You Love Me”&nbsp; &nbsp; Beats by Dre Director: Melina Matsoukas ECD: Jason Campbell CD: Castro Desroches SCW: Steve Horn SAD: Rachel Leathers “You Love Me”&nbsp; &nbsp; &nbsp;:30&nbsp; &nbsp;&nbsp;Beats by Dre Director: Melina Matsoukas ECD: Jason Campbell CD: Castro Desroches SCW: Steve Horn SAD: Rachel Leathers AWARDS :---------------------------------- Emmys 2021Outstanding Commercial – Nomination Anthem Awards Anthem Awards - GOLD – Category: Diversity, Equity, &amp; Inclusion – Campaign Anthem Awards - SILVER: Category: Education, Art, &amp; Culture – Campaign – Brand Awareness Categories (For-Profit) Cannes Film Festival Cannes Lions 2021 – Titanium Lions, Cannes Lions 2021 – Film Craft: Direction – Bronze, Cannes Lions 2021 – Film Craft: Script – Silver, Cannes Lions 2021 – Film Craft: Casting – Bronze, Cannes Lions 2021 – Entertainment Lions: Talent: Film, Series &amp; Audio – Bronze, Cannes Lions 2021 – Film: Online Film: Consumer Durables – Gold, DGA Awards 2021 Outstanding Directorial Achievement in Commercials Clio Awards Grand Clio 2021 –Branded Entertainment &amp; Content, Grand Clio 2021 – Film, The One Show 2021 – Cultural Driver Gold Pencil, Gold Clio 2021 – Film Craft: Direction – Gold, Gold Clio 2021 – Branded Entertainment &amp; Content: Film: Scripted – Gold, Gold Clio 2021 – Film: 61 Seconds to Five Minutes – Gold, Clio Sports Awards Grand Clio 2021 - Film - 61 seconds to 5 minutes Gold Clio 2021 - Film - Branded Entertainment &amp; Content Gold Clio 2021 - Film - Film Craft - Cinematography Gold Clio 2021 - Film Craft - Direction Gold Clio 2021 - Film Craft - Music Silver Clio 2021 - Social Media - Social Video The One Show Grand Prix (Best of Discipline) - Film Gold - Cultural Driver Gold - Online Films &amp; Video / Long Form - Single Gold - Online-only Video / Single Gold - Original Music / Score Bronze - Short Form Video / Single (:30) Merit - Influencer Marketing / Multi-Channel Merit - Creative Effectiveness / Consumer / Brand ANDY Awards 2021 Grandy Award for Best In Show, D&amp;AD D&amp;AD 2021 – Film/Social Commercials Over 30 Seconds: 2021 – Yellow Pencil, D&amp;AD 2021 – Writing for Advertising/Film – Yellow Pencil, D&amp;AD 2021 – Cinematography/Film – Yellow Pencil, D&amp;AD 2021 – Direction/Film –&nbsp;Graphite Pencil, D&amp;AD 2021 – Film/TV/VOD Commercials Under 60 Seconds –&nbsp;Wood Pencil, D&amp;AD 2021 – Sound Design &amp; Use of Music/Original Composition –&nbsp;Wood Pencil, Shots Awards Shots Awards 2021 – Direction: 61 seconds to three minutes – Gold, AICP Awards Best In Show, (Placed in the permanent collection at New York’s Museum of Modern Art) Advertising Excellence/Single Commercial Direction, AICP Show 2021 – Concept Visual Style Branded Content &amp; Entertainment New York Festival Advertising Awards 2021 Film Craft: Direction – Grand Film Craft: Direction – Gold Vimeo Staff Pick of the Month Contagious The Most Contagious Campaigns of 2020 Adweek #2 on 25 best ads of 2020 Adage BEST OF 2020 - NO. 3 The 2021 Immortal Awards Winner Ad of the Year The Webby Awards Winner - Video Ad Long-form (Advertising, Media, &amp; PR) Winner - Best Original Music (Advertising, Media, &amp; PR) Nominee - Best Art Direction (Advertising, Media, &amp; PR) https://castro.work/Under-Armour-Unlike-Any Thu, 07 Sep 2017 02:14:46 +0000 Castro_Art Director https://castro.work/Under-Armour-Unlike-Any Under Armour _&nbsp;Unlike Any︎&nbsp;UnlikeAny Client: UNDER ARMOUR<img width="2777" height="2022" width_o="2777" height_o="2022" data-src="https://freight.cargo.site/t/original/i/3d3acadcfc3052517278684c5cac7eb765e690dddd93ab2993a445558bd0d605/UA_coverage.jpg" data-mid="47496307" border="0" src="https://freight.cargo.site/w/1000/i/3d3acadcfc3052517278684c5cac7eb765e690dddd93ab2993a445558bd0d605/UA_coverage.jpg" /> <img width="2777" height="741" width_o="2777" height_o="741" data-src="https://freight.cargo.site/t/original/i/16d63887a6a95a4a45ccde1530c2ae1f4721f4a630f88b07d8bf0e63cebd43a7/UA_Transition.jpg" data-mid="47496332" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/16d63887a6a95a4a45ccde1530c2ae1f4721f4a630f88b07d8bf0e63cebd43a7/UA_Transition.jpg" /><img width="2767" height="1697" width_o="2767" height_o="1697" data-src="https://freight.cargo.site/t/original/i/9ec9382ea7565345b956fa4d64af0a3669ff41fe53a74a5f523c38b38ad30821/Unlike-Any-Art_r2l-04.png" data-mid="47496161" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/9ec9382ea7565345b956fa4d64af0a3669ff41fe53a74a5f523c38b38ad30821/Unlike-Any-Art_r2l-04.png" /><img width="1538" height="280" width_o="1538" height_o="280" data-src="https://freight.cargo.site/t/original/i/7675b24eef3ca06e758c87d0f79c82feae398a67316157da12a7df41047bef88/Awards_UNlikeany.jpg" data-mid="47495486" border="0" src="https://freight.cargo.site/w/1000/i/7675b24eef3ca06e758c87d0f79c82feae398a67316157da12a7df41047bef88/Awards_UNlikeany.jpg" /> We teamed up with a handful of spoken word artists and poets from around the world, and asked them to write odes for UA’s athletes. Resulting in five unique films, each as bold and striking as the talent they portray. These films are at the center of an intricate system of over 120 unique pieces of content. “For Misty” by Saul Williams “For Alison” by Aja Monet &nbsp;&nbsp; “For Natasha” by Dominique Christina “For Zoe” by Aristophanes Director: Georgia Hudson AD: Castro Desroches, Kia Heinen CW: Doug Hamilton, Diana Perez Social _&nbsp;Here are just a select few of the Gifs I created for the campaign, all displaying excerpts of poetry from the film and compelling clips of our women in action. <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/6447ad218237ebfa5a638c81dc545ce349e09eed2d049cccc3eba44cfdefe74b/Alison_Poetry.gif" data-mid="3734744" border="0" data-scale="100" src="https://freight.cargo.site/w/400/i/6447ad218237ebfa5a638c81dc545ce349e09eed2d049cccc3eba44cfdefe74b/Alison_Poetry.gif" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/3d7252d550d0173b700e4891f41fcc0b683d5b9df8f9ae6f2453fc9a3ff2359d/Misty_Poetry.gif" data-mid="3734764" border="0" data-scale="100" src="https://freight.cargo.site/w/400/i/3d7252d550d0173b700e4891f41fcc0b683d5b9df8f9ae6f2453fc9a3ff2359d/Misty_Poetry.gif" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/91152f2a97ab9e41eecbedaa4e55a58a6f0e65943daf03b7c148ac1005741775/Natasha_Poetry.gif" data-mid="3734765" border="0" src="https://freight.cargo.site/w/400/i/91152f2a97ab9e41eecbedaa4e55a58a6f0e65943daf03b7c148ac1005741775/Natasha_Poetry.gif" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/6456ffaf81f3acba58d22e94e19905f56075d038c1dee5cacb3c9021acd600eb/Zoe_Poetry.gif" data-mid="3734773" border="0" src="https://freight.cargo.site/w/400/i/6456ffaf81f3acba58d22e94e19905f56075d038c1dee5cacb3c9021acd600eb/Zoe_Poetry.gif" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/dd6d4ffbf7f3e3eec08fa036ad7f5e69cb9da6216a2bb194474364502d21cbfc/Jessie_Poetry.gif" data-mid="3734772" border="0" src="https://freight.cargo.site/w/400/i/dd6d4ffbf7f3e3eec08fa036ad7f5e69cb9da6216a2bb194474364502d21cbfc/Jessie_Poetry.gif" /> https://castro.work/Beats-Listen-to-Your-Heart Fri, 28 Feb 2025 22:16:09 +0000 Castro_Art Director https://castro.work/Beats-Listen-to-Your-Heart Beats by Dre︎&nbsp;Beats By Dre Client: Beats By DreThe greatest athletes in the world –&nbsp; LeBron James, Lionel Messi, and Shohei Ohtani – don’t fold or falter in the biggest moments. Instead, they find their flow,&nbsp; their heart rates drop and in chaos, they are calm. The all-new Powerbeats Pro 2 with heart rate monitoring allow every athlete to learn more about their bodies and unleash their power by listening to the thing that can get them through it all.-------------------------Starring LeBron James, Shohei Ohtani, Lionel Messi&nbsp;Voiced by RZADirected by Julien and Quinten “Listen to Your Heart”&nbsp; &nbsp; Beats by Dre Director: Julien and Quinten CCO: Jason Campbell GCD: Castro DesrochesGCD: Steve Horn CD: Maximillion G.CD: Chris Mendez SCW: Eyob YirgouAD: Kamiin ValreeCW: Kofi Lost Awards:The Clios 2025 Gold, Film Craft, Sound DesignBronze, Film Craft, Original Music D&amp;AD Awards 2025 Shortlist, Direction / Short Form The One Club ADC Awards 2025 Silver, Craft in Motion / Film / Use of Music / Sound SHOTS Americas Awards 2025 Gold, Sound DesignSilver, Use of Music (Original Composition)Silver, Cinematography (Above 2 minutes)Shortlist, CopywritingShortlist, Direction (from 61 seconds to 3 minutes)Shortlist, Editing (from 61 seconds to 3 minutes) 2025 AICP Awards Winner, Audio Mix Over 60 Seconds, Post AwardsShortlist, Cinematography, Show AwardsShortlist, Sound Design, Show AwardsShortlist, Original Music, Show AwardsShortlist, Dialogue/Monologue/Spoken Word, Post Awards New York Festivals Advertising Awards Finalist, Film Craft, Script/CopywritingFinalist, Film Craft, Cinematography Gerety Awards Bronze, Craft Cut, CinematographySilver, Craft Cut, Copywriting https://castro.work/Ray-Ban-Meta-Put-Your-Hands-Where-My-Eyes-Can-See Fri, 05 Jul 2024 14:51:56 +0000 Castro_Art Director https://castro.work/Ray-Ban-Meta-Put-Your-Hands-Where-My-Eyes-Can-See Ray-Ban | Meta _ Put Your Hands Where My Eyes Can See Client: RAY-BAN | METAPUT YOUR HANDS WHERE MY EYES CAN SEE The Ray-Ban Meta Smart Glasses lets you listen to music, take photos and videos, and even ask AI all sorts of questions...completely hands-free and all in service of keeping you in the moment. So when it came time to tell that story we tapped the use of a 1997 classic “Put Your Hands Where My Eyes Can See” to build a campaign around all of the fun possibilities of having Smart Glasses with your hands-free. The campaign came to life in 3 beats: &nbsp; &nbsp; - 2x Social-first music videos ft. Little Simz and Offset &nbsp; &nbsp; - Influencers capturing their&nbsp; hands-free Journeys &nbsp; &nbsp; - A Phone-Free, Hands-Free Concert Music videos _ We created 2x music videos shot completely for vertical format from the ground up. Subjects middle aligned, accounting for captions, avoiding crashing with UI elements, we completely took into what works best on TIKTOK and Instagram Reels when boarding our scenes. We tapped Little Simz and Offset for our films. Simz going through the motions of being Jetlagged, and Offset being a devoted dad but also a showman...prepping the green room for the arrival of his children. &nbsp; &nbsp; &nbsp; &nbsp; Director: Uncanny GCD: Castro Desroches, Aryan Aminzadeh Sr. Creatives: Wilsynn Wheat, Sara MclawsCreatives: Kevin Dulorie, Jordyn Silver Influencers, Hands free _We tapped into multiple influencers to capture a day in their life hands-free...All to the beat of our campaign song “Put your hands where my eyes can see”. A simple brief that led to really surprising results.&nbsp; Influencer Agency: Viral Nation GCD: Castro Desroches, Aryan Aminzadeh Sr. Creatives: Wilsynn Wheat, Sara MclawsCreatives: Kevin Dulorie, Jordyn Silver A Phone-Free Hands-Free Concert _Finally, in the ultimate demonstration of Hands-Free, we took the following lyrics of the song quite literally:“Do you really wanna party with me” &nbsp; And threw a Hands-Free Concert! We gave hundreds of guests free Ray-Ban | Meta Smart Glasses,&nbsp; took them through fun experiences within a Brooklyn space demonstrating how to use them, then invited them outside (with phones locked up) to bug out with&nbsp; performances by Coi Leray, Offset, and Busta Rhymes himself who performed the campaign song. Below is a recap of the event, and also a film highlighting the performance of the campaign song... comepletley “Made with Ray-Ban | Meta”. Experiential Production: Space &amp; Time GCD: Castro Desroches, Aryan Aminzadeh Sr. Creatives: Wilsynn Wheat, Sara MclawsCreatives: Kevin Dulorie, Jordyn Silver AWARDS: Webbys Best Event Activation - Nomination AICP Experiential - AICP Next - Shortlist The Drum Experiential - Shortlist <img width="753" height="967" width_o="753" height_o="967" data-src="https://freight.cargo.site/t/original/i/6874d0433807bfbc26ac0dae53fb1f640629c7c341625610378db66d37d03221/Screen-Shot-2024-07-02-at-5.55.32-PM.png" data-mid="214178996" border="0" src="https://freight.cargo.site/w/753/i/6874d0433807bfbc26ac0dae53fb1f640629c7c341625610378db66d37d03221/Screen-Shot-2024-07-02-at-5.55.32-PM.png" /> https://castro.work/Beats-The-King-the-Viking Fri, 27 Oct 2023 20:50:51 +0000 Castro_Art Director https://castro.work/Beats-The-King-the-Viking Beats by Dre︎&nbsp;Beats By Dre Client: Beats By DreWhether you’re 21 years into your career like LeBron James, or just 23 years old like Erling Haaland,&nbsp;for sports greatest stars, pressure doesn’t get in the way, its a fuel to keep going, and break records again and again and again. -------------------------Starring LeBron James &amp; Erling Haaland&nbsp;Supporting&nbsp; Savanahh James &amp; Alfie HaalandMusic by Om’Mas &amp; Tone of Trackmasters “The King &amp; the Viking” Beats by Dre Director: Bradford Young ECD: Jason Campbell GCD: Castro Desroches GCD: Aryan AminzadehSenior CW: Eyob YirgouAD: Jordyn Silver AD: Shrinidhi Vijay CW:&nbsp;Kofi Lost https://castro.work/Twizzlers-Chew-on-it Tue, 25 Jun 2019 00:44:52 +0000 Castro_Art Director https://castro.work/Twizzlers-Chew-on-it Twizzlers︎&nbsp;Twizzlers Client: Twizzlers There are some things in life that require a bit more brain power to process, questions you need to chew on. And what’s the best thing to help you chew? Obviously, Twizzlers. They’re literally food for thought. &nbsp; “Cold Case” by Twizzlers Director: Kristoffer Borgli GCD: Brandon Pierce AD: Castro Desroches CW: Caroline Ekrem, Daniel Litzow, Evan Barkoff Design: Michael Klienman “Only the Road Knows” by Twizzlers Director: Kristoffer Borgli GCD: Brandon Pierce AD: Castro Desroches CW: Caroline Ekrem, Daniel Litzow, Evan Barkoff Design: Michael Klienman “Second Thoughts” by Twizzlers Director: Kristoffer Borgli GCD: Brandon Pierce AD: Castro Desroches CW: Caroline Ekrem, Daniel Litzow, Evan Barkoff Design: Michael Klienman Social _&nbsp; https://castro.work/Beats-Fatherhood Fri, 25 Aug 2023 15:18:38 +0000 Castro_Art Director https://castro.work/Beats-Fatherhood Beats by Dre︎&nbsp;Beats By Dre Client: Beats By DreWe’ve seen the different looks of LeBron over the years – the superstar athlete, the leader, the champion. But we’ve never seen him as a father. “Fatherhood” explores what being a parent means to LeBron, as he muses out loud about his oldest son, Bronny James. The fears, the joys, and everything in between he experienced as a dad, supported by never-seen-before footage from the James family archive. Throughout our film, we see the growth of the two of them together, all wrapping up with a unique handshake between father and son — showing the strength of their bond. ------------------------- “Fatherhood” Beats by Dre Director: Lance Acord ECD: Jason Campbell GCD: Castro Desroches GCD: Aryan Aminzadeh AD: Kevin LuCW:Karan RaikarMusic by Leon Thomas AWARDS :----------------------------------Clio Sports AwardsShort List 2023 – Direction - Film CraftClio AwardsShort List 2023 – Film - 31 seconds to 60 seconds One Show Awards Merit Short list = Television &amp; VOD -&nbsp;31 seconds to 60 seconds 15th Annual Shorty Awards Winner in Storytelling Finalist in Short Form Video