Beats by Dre
︎ Beats By Dre

Client: Beats By Dre

LeBron James is a certified GOAT in Basketball, but to his son, he’s just dad.

In this familial shootout turned battle for the proverbial aux cable, we watch as  generations collide. Classic vs Hip-Hip, the OG vs. rookie, the refined master vs. the cocky young star... But more importantly Father vs. Son

All underlining the idea that the Beats Fit Pro and our family of earbuds,
are ready for anything.

All music and all competition.


Starring LeBron James & Bronny James 
Directed by Lance Acord
Music by Alexis Ffrench (Vivaldi Rendition) & Sofaygo

“Battle Rap” Beats by Dre

Director: Lance Acord
ECD: Jason Campbell
GCD: Castro Desroches
GCD: Aryan Aminzadeh
AD: Kevin Lu
CW:Karan Raikar