We teamed up with a handful of spoken word artists and poets from around the world, and asked them to write odes for UA’s athletes. Resulting in five unique films, each as bold and striking as the talent they portray. These films are at the center of an intricate system of over 120 unique pieces of content.

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Here are just a select few of the Gifs I created for the campaign, all displaying excerpts of poetry from the film and compelling clips of our women in action.