Ray-Ban | Meta _ Put Your Hands Where My Eyes Can See
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Client: RAY-BAN | META


The Ray-Ban Meta Smart Glasses lets you listen to music, take photos and videos, and even ask AI all sorts of questions...completely hands-free and all in service of keeping you in the moment.

So when it came time to tell that story we tapped the use of a 1997 classic “Put Your Hands Where My Eyes Can See” to build a campaign around all of the fun possibilities of having Smart Glasses with your hands-free.

The campaign came to life in 3 beats:
    - 2x Social-first music videos ft. Little Simz and Offset
    - Influencers capturing their  hands-free Journeys
    - A Phone-Free, Hands-Free Concert



Music videos _


We created 2x music videos shot completely for vertical format from the ground up. Subjects middle aligned, accounting for captions, avoiding crashing with UI elements, we completely took into what works best on TIKTOK and Instagram Reels when boarding our scenes. We tapped Little Simz and Offset for our films. Simz going through the motions of being Jetlagged, and Offset being a devoted dad but also a showman...prepping the green room for the arrival of his children.


       

Director: Uncanny
GCD: Castro Desroches, Aryan Aminzadeh
Sr. Creatives: Wilsynn Wheat, Sara Mclaws
Creatives: Kevin Dulorie, Jordyn Silver



Influencers, Hands free _


We tapped into multiple influencers to capture a day in their life hands-free...All to the beat of our campaign song “Put your hands where my eyes can see”. A simple brief that led to really surprising results. 





Influencer Agency: Viral Nation
GCD: Castro Desroches, Aryan Aminzadeh
Sr. Creatives: Wilsynn Wheat, Sara Mclaws
Creatives: Kevin Dulorie, Jordyn Silver



A Phone-Free Hands-Free Concert _


Finally, in the ultimate demonstration of Hands-Free, we took the following lyrics of the song quite literally:
“Do you really wanna party with me”  

And threw a Hands-Free Concert! We gave hundreds of guests free Ray-Ban | Meta Smart Glasses,  took them through fun experiences within a Brooklyn space demonstrating how to use them, then invited them outside (with phones locked up) to bug out with  performances by Coi Leray, Offset, and Busta Rhymes himself who performed the campaign song. Below is a recap of the event, and also a film highlighting the performance of the campaign song... comepletley “Made with Ray-Ban | Meta”.




Experiential Production: Space & Time
GCD: Castro Desroches, Aryan Aminzadeh
Sr. Creatives: Wilsynn Wheat, Sara Mclaws
Creatives: Kevin Dulorie, Jordyn Silver