Rivian _ Launch
︎ Rivian


Client: RIVIAN



Rivian tapped us to help launch their new Truck. 


But not just any truck, a fully electric vehicle capable of escaping as far out into nature as an adventurer would ever please to. 


So we created a spot, tying in the idea of launching out of the busy congested city and into new found space...Nature.







“Launching into Space” by Rivian




Director: Abteen Bagheri
AD: Castro Desroches, George McQueen
CW: Caroline Ekrem, Tom McQueen






Social _ 

We also created shorter films highlighting specific features that made this truck so incredible.   



“The Deep End” by Rivian



Feature:  The ability to wade through 3ft of water



“The Beach” by Rivian



Feature: Go 0-60mph in under 3 seconds