Google _ Pixel Phone
Oct. 4 Site _
The Google Pixel was set to release on Oct. 4th of 2016.
Google needed a simple way to build anticipation for the phone, and create a place where folks can sign up and get notified of further details. We created a simple microsite that maintained the creative “search bar to phone shape” device.
We also easter egged exclusive images of the phone within the code as a nod to our loyal Nexus techies.
![](https://freight.cargo.site/t/original/i/7ad54be3cccdd083c78a18a5fffb05f33279ee6a66f4f01e312718755fcda19d/Microsite_01.png)
![](https://freight.cargo.site/t/original/i/f0a6eee7a2b37f4dcda21a209c84837cdd0c040ec19ab9327e8463b2896ef675/Screen-Shot-2016-09-20-at-11.55.24-AM-copy.png)
ECD: Kevin Brady
GCDs: Felix Richter & Alexander Nowak
AD: Tobias Lindborg, Castro Desroches
CW: Felix Karlsson
Indecisive Millennial _
With the Grammys on the way and a premier buy on YouTubes masthead, Pixel wanted a spot that addressed the breadth of music being celebrated.
The only problem?
Can't say Grammy, and the buy was a digital banner so actual music couldn't be a hero in the piece.
Our solution dealt with the fact that music goes hand in hand with fashion. We captured the indecisiveness of a young woman paired with fashion and hairstyles of different genres of music to create a quick spot that commented on the Grammys as well as a relatable moment at home.
GCDs: Felix Richter & Alexander Nowak
AD: Tobias Lindborg, Castro Desroches
CW: Felix Karlsson, Diana Perez
Life by you. Phone by Google _
Google wanted more of a presence in what’s becoming the new craze in media buys. Bumpers, Snap ads, and Story ads. Quick branded messages that tell a story in :06 seconds.
We created a series of quick films that took life moments amplified by the benefits of the
Pixel phone:
⁃ Unlimited storage (x2)
⁃ Low-light camera
⁃ Smartburst
⁃ Quick Charge
ECD: Kevin Brady
GCDs: Felix Richter & Alexander Nowak
AD: Tobias Lindborg, Castro Desroches
CW: Felix Karlsson, Diana Perez
Contextual Bumpers _
Having enjoyed working on the previous YouTube bumper work we presented and pushed our own contextual bumper idea. We created 4 new concepts that revolve around the benefits of Pixel that directly related to specific types of videos online.
⁃ Assistant
⁃ Unlimited Storage
⁃ Quick Charge
ECD: Kevin Brady
GCDs: Felix Richter & Alexander Nowak
AD: Castro Desroches
CW: Diana Perez