HP and Beats collaborated on a laptop called the Envy that included Beats Audio technology to create a music centered line of laptops and all-in-one computers. They were in search of the most compelling way to exhibit the audio quality of these new offerings. 

During the One Show Creative Bootcamp of 2011, our student team concepted and wrote the tag for the HP Beats Audio Line. They proceeded to not only use the work exactly aligned with our initial creative but also continued to use it as their global messaging for the next 2 years.