The Question:

“You love Black culture,
but do you love me?”

This film...unpacks that question.

The narration speaks to bigotry and social injustice, challenging viewers to ask themselves how they can be so enamored with Black culture and yet sit on the sidelines as their humanity is oppressed.

Pubs:
D&AD_Link

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Starring Naomi Osaka, Lil Baby, Bubba Wallace, and Janaya Khan.
Narrated by Tobe Nwigwe
Directed by Melina Matsoukas
Written by Lena Waithe
Music by Solange Knowles

“You Love Me” Beats by Dre

Director: Melina Matsoukas
ECD: Jason Campbell
CD: Castro Desroches
SCW: Steve Horn
SAD: Rachel Leathers

“You Love Me” :30 Beats by Dre

Director: Melina Matsoukas
ECD: Jason Campbell
CD: Castro Desroches
SCW: Steve Horn
SAD: Rachel Leathers

AWARDS :

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Anthem Awards
Anthem Awards - GOLD – Category: Diversity, Equity, & Inclusion – Campaign
Anthem Awards - SILVER: Category: Education, Art, & Culture – Campaign – Brand Awareness Categories (For-Profit)

Emmys 2021
Outstanding Commercial – Nomination

Cannes Film Festival
Cannes Lions 2021 – Titanium Lions,
Cannes Lions 2021 – Film Craft: Direction – Bronze,
Cannes Lions 2021 – Film Craft: Script – Silver,
Cannes Lions 2021 – Film Craft: Casting – Bronze,
Cannes Lions 2021 – Entertainment Lions: Talent: Film, Series & Audio – Bronze,
Cannes Lions 2021 – Film: Online Film: Consumer Durables – Gold,

DGA Awards 2021
Outstanding Directorial Achievement in Commercials

Clio Awards
Grand Clio 2021 – Branded Entertainment & Content,
Grand Clio 2021 – Film, The One Show 2021 – Cultural Driver Gold Pencil,
Clio Awards 2021 – Film Craft: Direction – Gold,
Clio Awards 2021 – Branded Entertainment & Content: Film: Scripted – Gold,
Clio Awards 2021 – Film: 61 Seconds to Five Minutes – Gold,

The One Show

Grand Prix (Best of Discipline) - Film
Gold - Cultural Driver
Gold - Online Films & Video / Long Form - Single
Gold - Online-only Video / Single
Gold - Original Music / Score
Bronze - Short Form Video / Single (:30)
Merit - Influencer Marketing / Multi-Channel
Merit - Creative Effectiveness / Consumer / Brand

ANDY Awards 2021
Grandy Award for Best In Show,

D&AD
D&AD 2021 – Film/Social Commercials Over 30 Seconds: 2021 – Yellow Pencil,
D&AD 2021 – Writing for Advertising/Film – Yellow Pencil,
D&AD 2021 – Cinematography/Film – Yellow Pencil,
D&AD 2021 – Direction/Film – Graphite Pencil,
D&AD 2021 – Film/TV/VOD Commercials Under 60 Seconds – Wood Pencil,
D&AD 2021 – Sound Design & Use of Music/Original Composition – Wood Pencil,

Shots Awards
Shots Awards 2021 – Direction: 61 seconds to three minutes – Gold,

AICP Awards
Best In Show, (Placed in the permanent collection at New York’s Museum of Modern Art)
Advertising Excellence/Single Commercial
Direction, AICP Show 2021 – Concept
Visual Style
Branded Content & Entertainment

New York Festival Advertising Awards 2021
Film Craft: Direction – Grand
Film Craft: Direction – Gold

Vimeo
Staff Pick of the Month

Contagious
The Most Contagious Campaigns of 2020

Adweek
#2 on 25 best ads of 2020

Adage
BEST OF 2020 - NO. 3

The 2021 Immortal Awards

Winner Ad of the Year

The Webby Awards

Winner - Video Ad Long-form (Advertising, Media, & PR)
Winner - Best Original Music (Advertising, Media, & PR)
Nominee - Best Art Direction (Advertising, Media, & PR)