Beats by Dre
︎ Beats By Dre
Client: Beats By Dre
The Question:
“You love Black culture,
but do you love me?”
This film...unpacks that question.
The narration speaks to bigotry and social injustice, challenging viewers to ask themselves how they can be so enamored with Black culture and yet sit on the sidelines as their humanity is oppressed.
Pubs:
D&AD_Link
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Starring Naomi Osaka, Lil Baby, Bubba Wallace, and Janaya Khan.
Narrated by Tobe Nwigwe
Directed by Melina Matsoukas
Written by Lena Waithe
Music by Solange Knowles
“You Love Me” Beats by Dre
Director: Melina Matsoukas
ECD: Jason Campbell
CD: Castro Desroches
SCW: Steve Horn
SAD: Rachel Leathers
“You Love Me” :30 Beats by Dre
Director: Melina Matsoukas
ECD: Jason Campbell
CD: Castro Desroches
SCW: Steve Horn
SAD: Rachel Leathers
AWARDS :
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Anthem Awards
Anthem Awards - GOLD – Category: Diversity, Equity, & Inclusion – Campaign
Anthem Awards - SILVER: Category: Education, Art, & Culture – Campaign – Brand Awareness Categories (For-Profit)
Emmys 2021
Outstanding Commercial – Nomination
Cannes Film Festival
Cannes Lions 2021 – Titanium Lions,
Cannes Lions 2021 – Film Craft: Direction – Bronze,
Cannes Lions 2021 – Film Craft: Script – Silver,
Cannes Lions 2021 – Film Craft: Casting – Bronze,
Cannes Lions 2021 – Entertainment Lions: Talent: Film, Series & Audio – Bronze,
Cannes Lions 2021 – Film: Online Film: Consumer Durables – Gold,
DGA Awards 2021
Outstanding Directorial Achievement in Commercials
Clio Awards
Grand Clio 2021 – Branded Entertainment & Content,
Grand Clio 2021 – Film, The One Show 2021 – Cultural Driver Gold Pencil,
Clio Awards 2021 – Film Craft: Direction – Gold,
Clio Awards 2021 – Branded Entertainment & Content: Film: Scripted – Gold,
Clio Awards 2021 – Film: 61 Seconds to Five Minutes – Gold,
The One Show
- Grand Prix (Best of Discipline) - Film
- Gold - Cultural Driver
- Gold - Online Films & Video / Long Form - Single
- Gold - Online-only Video / Single
- Gold - Original Music / Score
- Bronze - Short Form Video / Single (:30)
- Merit - Influencer Marketing / Multi-Channel
- Merit - Creative Effectiveness / Consumer / Brand
ANDY Awards 2021
Grandy Award for Best In Show,
D&AD
D&AD 2021 – Film/Social Commercials Over 30 Seconds: 2021 – Yellow Pencil,
D&AD 2021 – Writing for Advertising/Film – Yellow Pencil,
D&AD 2021 – Cinematography/Film – Yellow Pencil,
D&AD 2021 – Direction/Film – Graphite Pencil,
D&AD 2021 – Film/TV/VOD Commercials Under 60 Seconds – Wood Pencil,
D&AD 2021 – Sound Design & Use of Music/Original Composition – Wood Pencil,
Shots Awards
Shots Awards 2021 – Direction: 61 seconds to three minutes – Gold,
AICP Awards
Best In Show, (Placed in the permanent collection at New York’s Museum of Modern Art)
Advertising Excellence/Single Commercial
Direction, AICP Show 2021 – Concept
Visual Style
Branded Content & Entertainment
New York Festival Advertising Awards 2021
Film Craft: Direction – Grand
Film Craft: Direction – Gold
Vimeo
Staff Pick of the Month
Contagious
The Most Contagious Campaigns of 2020
Adweek
#2 on 25 best ads of 2020
Adage
BEST OF 2020 - NO. 3
The 2021 Immortal Awards
- Winner Ad of the Year
The Webby Awards
- Winner - Video Ad Long-form (Advertising, Media, & PR)
- Winner - Best Original Music (Advertising, Media, & PR)
- Nominee - Best Art Direction (Advertising, Media, & PR)
Under Armour _ Unlike Any
︎ UnlikeAny
Client: UNDER ARMOUR
We teamed up with a handful of spoken word artists and poets from around the world, and asked them to write odes for UA’s athletes. Resulting in five unique films, each as bold and striking as the talent they portray. These films are at the center of an intricate system of over 120 unique pieces of content.
“For Misty” by Saul Williams
“For Alison” by Aja Monet
“For Natasha” by Dominique Christina
“For Zoe” by Aristophanes
Director: Georgia Hudson
AD: Castro Desroches, Kia Heinen
CW: Doug Hamilton, Diana Perez
Social _
Here are just a select few of the Gifs I created for the campaign, all displaying excerpts of poetry from the film and compelling clips of our women in action.
Twizzlers
︎ Twizzlers
Client: Twizzlers
There are some things in life that require a bit more brain power to process, questions you need to chew on.
And what’s the best thing to help you chew?
Obviously, Twizzlers.
They’re literally food for thought.
“Cold Case” by Twizzlers
Director: Kristoffer Borgli
GCD: Brandon Pierce
AD: Castro Desroches
CW: Caroline Ekrem, Daniel Litzow, Evan Barkoff
Design: Michael Klienman
“Only the Road Knows” by Twizzlers
Director: Kristoffer Borgli
GCD: Brandon Pierce
AD: Castro Desroches
CW: Caroline Ekrem, Daniel Litzow, Evan Barkoff
Design: Michael Klienman
“Second Thoughts” by Twizzlers
Director: Kristoffer Borgli
GCD: Brandon Pierce
AD: Castro Desroches
CW: Caroline Ekrem, Daniel Litzow, Evan Barkoff
Design: Michael Klienman
Social _
Beats by Dre
︎ Beats By Dre
Client: Beats By Dre
LeBron James is a certified GOAT in Basketball, but to his son, he’s just dad.
In this familial shootout turned battle for the proverbial aux cable, we watch as generations collide. Classic vs Hip-Hip, the OG vs. rookie, the refined master vs. the cocky young star... But more importantly Father vs. Son
All underlining the idea that the Beats Fit Pro and our family of earbuds,
are ready for anything.
All music and all competition.
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Starring LeBron James & Bronny James
Directed by Lance Acord
Music by Alexis Ffrench (Vivaldi Rendition) & Sofaygo
“Battle Rap” Beats by Dre
Director: Lance Acord
ECD: Jason Campbell
GCD: Castro Desroches
GCD: Aryan Aminzadeh
AD: Kevin Lu
CW:Karan Raikar
Beats by Dre
︎ Beats By Dre
Client: Beats By Dre
To Ja Morant of the Memphis Grizzlies, The Dark is the place you go to lock in and work on your craft relentlessly.
The only thing in your way to greatness, is you. So when we’re in the dark, it’s always you vs. you and no one else.
In this film, we captured Ja Morant and Lil Baby as they’ve never been seen before: In the dark, as they put in the work it takes, to shine in the light.
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Starring Ja Morant & Lil Baby
Directed by ILLIMITE WORLD
Written by Lil Baby
Music by TRACKMASTERS, HITBOY, TONE
“Welcome to the Dark” Beats by Dre
Director: ILLIMITEWORLD
ECD: Jason Campbell
GCD: Castro Desroches
GCD: Aryan Aminzadeh
SAD: Rob Lewis
EP: Luke Rzewnicki